From 3rd to 6th July 2012, the 7th Eletrolar Show will be held at the Transamérica Expo Center in São Paulo, and with 80 more space that last year. On 36,000m², the companies will present their newest releases to an audience of estimated 25,000 visitors from all over the country.
Also, the sector of mobile phones will be incorporated into the event. Thus, the 7th Eletrolar Show will be the biggest fair in Latin America for the industry and retail of household appliances, electronics, mobile phones and IT.
In 2012, the investment will be R$8 million, almost twice as much as last year. The amount includes resources devoted to technology and communication.
By adding more value to the products, the exhibition demonstrates its commitment to results and the purpose of honoring exhibitors and appreciating brands. As a B2B fair, the Eletrolar Show offers many advantages to its participants. It has national coverage, exclusive focus on retail and the presence of professionals with decision-making power
The fair promotes more personal contact between suppliers and buyers. It contributes to sales and strengthens partnership. It is a major trading channel, facilitating the growth of the market.
Every year, the organization sponsors the show and the accommodation of 300 buyers of retail companies that do not have headquarters in São Paulo. In 2012, Azul Play will invite 500 professionals from major networks.